Market Research

Tourism research and data collection plays an important role in ensuring that Fiji remains competitive in the global tourism industry.

Read our analysis of the current research which highlights some key trends and insights into consumer behavior and demand. We hope it will help industry stakeholders make informed and strategic plans for the development of their tourism product.
 

Trends

Navigating Opportunities to Attract High Value Tourism and Investment in 2025

This Skift presentation highlights key tourism trends and insights impacting sustainable tourism and community development in Fiji and globally. It emphasizes strategies for attracting investment, enhancing the tourism investment climate, and addressing challenges like overtourism and climate change through community-focused approaches.

Click here for the full report.

Archived Trend Report

1. State of Travel 2024
2. Overview of Hospitality Performance & Outlook in Fiji 2024
3. Top 8 2024 Trends Shaping the Future of Travel and Impact for Fiji 
4. State of Tourism in Fiji 2023
5. Top 12 Trends Impacting the Tourism Industry in 2023
6. 2023 Traveler Value Index & Hotel Industry Highlights

Research

An Economic Benefits Study of Sports Tourism in Fiji

Tourism Fiji partnered with Market Development Facility(MDF) and the Fijian Drua to conduct a study on the economic benefits of Sports Tourism and long-term positive impacts on Fiji's economy and tourism industry.

Key takeaways from the report include:

• Direct expenditure associated with game attendees and event operations reached FJD$67.1 million, creating employment opportunities for 21,000 individuals, equivalent to 520 full-time jobs.
• International visitors spent an average of FJD$6,837 during their stay, contributing to a total expenditure of FJD$40 million, generating 40,328 overseas visitor nights and stimulating Fiji's tourism industry.
• The study indicates that the benefits of sports tourism extend beyond immediate economic gains, with 90% of surveyed visitors planning to attend games in 2024, and 95% willing to recommend the experience to others.
• The domestic impact is substantial, contributing FJD$11.5 million to new local incomes and creating 242 full-time equivalent jobs. Domestic tourism is also positively influenced, with games generating 20,970 visitor nights and a spend of FJD$2.35 million among local tourists.

Tourism Fiji has done an analysis to collate key information for the tourism industry. Click here for the report snapshot.

The full sports tourism report can be found here.

Assessment of the Economic Impact of Cruise Tourism in Fiji

The Ministry of Tourism, in partnership with the International Finance Corporation, conducted a comprehensive study to measure the direct and indirect impact of cruising in Fiji.

The research focused on various aspects of the cruise industry, including the total expenditure by cruise companies, the contribution of the industry to Fiji’s GDP, employment opportunities, and the overall economic impact.

Please click here for the full report.