Agency Tender Pitch

The purpose of this process is to identify agency partners who can:

• deepen the distinctiveness and effectiveness of the existing platform;
• drive measurable commercial outcomes;
• improve conversion across the travel customer journey;
• strengthen market-specific execution; and
• deliver more integrated, accountable and efficient ways of working.

Tourism Fiji is specifically seeking agencies capable of combining strategic rigour with creative excellence. Responses should demonstrate clear thinking grounded in audience insight, market realities, operational delivery capability, and measurable outcomes within the specified budget range and not simply high-level brand narratives or aspirational creative concepts. Agencies are expected to apply disciplined strategic thinking and respond directly to the objectives, priorities, deliverables, and commercial parameters outlined in this brief. Ideas or recommendations must demonstrate commercial feasibility within the stated budget range. Unrealistic or unscalable proposals may receive lower evaluation weighting under price and value for money criteria.

Agencies are encouraged to focus their submissions on strategic and executable solutions relevant to Tourism Fiji’s objectives. While relevant experience should be demonstrated, submissions should prioritise applicability to the brief rather than general agency credentials. The emphasis of this process is on practical, well-considered, and executable solutions that demonstrate a strong understanding of Tourism Fiji’s requirements and market context. Agencies are expected to challenge assumptions where appropriate and provide evidence-based recommendations supported by data, market intelligence and relevant case studies. This is a competitive commercial tender. Tourism Fiji will assess responses not only on creative capability, but also on strategic depth, operational structure, cost efficiency, reporting capability and ability to deliver results across multiple international markets.

Scope of work

Agencies are welcome to apply for one or more of the following functions, or demonstrate an alternative, non-traditional method of fulfilling the following requirements.

Creative

Be our core partner in global brand authenticity, creativity and guardianship, helping increase consideration for brand Fiji in key markets. You will:

• Deliver distinctive global brand campaigns (eg film, digital, social, OOH) working closely with HQ and in-market teams to ensure campaigns reflect the nuances of each market, and consistently tracking and optimizing performance.
• Deliver efficiency in production budgets, and assets that can live long-term (at least 30 months for all global brand campaigns). Utilise local production partners effectively, engaging them as early as possible. Specific timelines, and agreed costing will be discussed with shortlisted agencies.
• Help deepen our brand story across all touchpoints including our brand guidelines
• Support our talented in-house content team to enhance our always-on content ecosystems
• Deliver proactive ideas to leverage social trends and opportunities based on global climate and competition
• Work with media and in-market PR agencies and digital agencies to ensure a consistent and cohesive narrative for brand Fiji
• Regularly share creative inspiration, trends and industry insights with the Tourism Fiji team

Media

Find contemporary, unique, integrated ways to share the Fiji story with audiences in core and emerging markets, capturing attention and hearts. Ensure efficiency and sustainability in media approach. You

• Deliver comprehensive global and market-level media strategy. Global strategy to be determined by a core team working with HQ and regional representatives.
• Strategy will ideally be activated by in-market agency teams who can work directly with our in market teams. If your agency does not have representation in our core markets please demonstrate how you will deliver strategies highly relevant to unique markets
• Provide always on and detailed reporting, attribution measures and optimisation, in real time where possible
• Improve conversion across the full travel customer funnel
• Full-funnel planning and buying, working with the nuances of each market e.g. some markets buy some media directly
• Deliver an always on performance strategy to drive digital metrics (search, social, programmatic etc) and a brand growth strategy to drive awareness and consideration
• Ensure consistent planning docs (global schedules, PCAs and reporting)

Digital

Help deepen attention across all digital platforms ensuring that brand and digital work hand in hand to deliver authentic narratives, platforms are cohesive and instinctive to use, and new technologies are used to deliver best in class audience engagement. You will:

• Optimise our digital customer journey from inspiration to conversion
• Review and enhance our website and content ecosystem and journey, ensuring the right
• CTAs are applied across demand generation activities and regional landing pages are effective
• Continue to enhance CRM and personalization strategy to grow consumer database
• Develop a social media strategy to leverage best performing, most influential social platforms to
• deliver an increase in loyal followers from global markets
• Maintain digital data dashboard and provide regular reporting for team, including for executive and board
• Explore an online marketplace for experiences and properties with a third-party booking provider (underway)

Queries and Submission Contacts

• Vimlesh Deo | Chief Financial Officer
  vdeo@tourismfiji.com.fj
• Ana Bakaniceva | Senior Manager Global Campaigns
  abakaniceva@tourismfiji.com.fj
• Deepesh Singh | General Counsel
  dsingh@tourismfiji.com.fj